Jesus it not a brand

In ChristianityToday, Tyler Wigg-Stevenson writes:

"For months after I first moved to Nashville, a billboard by the westbound I-40 advertised an alcohol addiction recovery program. But what caught my eye was the billboard's photograph: the coldest, frothiest, most delicious-looking pint of beer that has ever been poured. I never wanted a beer more than I did when I drove past that billboard. And I am not an alcoholic. I wonder how many of the hundreds of people suffering from addiction passed that spot every day and were perversely tempted—not to enter rehab, but to pull off at the next exit for a tall, cold one.
Marketing has problems if it makes the consumer pant for the dead opposite of what you are trying to sell. "

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